Outreach marketing in a virtual world
Innovation. Design thinking. STEAM. Maker spaces. Our schools have become incubators of 21st-century skills. We are building new spaces, enhancing technology in our curricula, and creating new faculty titles. But, in enrollment management, are we selling these concepts in the same old way? With creeping tuition and lower demand especially in early childhood programs, schools need to reinvent practices that used to be state-of-the-art, such as the typical open house that was primarily a sales pitch. Rethinking outreach has led schools to begin major trend reversals. Through partnerships and events, we’ve been able to position ourselves as a community leader and attract new families. Here are some of the ways we’ve been able to accomplish that which can be customized to your school world-wide.
Kathleen is a seasoned professional who has lived, travelled and worked worldwide and in 5 states in the USA. Kathleen’s skillsets include increasing enrollment to historical highs and in creative and exciting solutions to management. She is interested in supporting independent and international schools, NGOs and not for profits. Kathleen is an equity and justice advocate. She loves to travel and has visited or worked in more than 30 countries, and schools that served preschool through University students. Kathleen also served as an international educational consultant for 7 years. Kathleen has her BA in Elementary and Special Education of Emotionally Challenged, and her MA in Administration.