ARTICLES
Interested in writing an article? Please get in touch with your admissions-related proposal: marketing@ecis.org.
For all articles about various education-related topics, please visit www.ecis.org/insightful.
The Anguish of Admissions
Jules Murray, Spider on the Wall
It is no longer enough to respond to an email enquiry with a generic, automated template which lists the necessary documents which must be submitted, urgently, attested, and in triplicate! You must extend a deeper level of empathy and understanding to address the emotional needs of the parent and guide them through, with reassurance and virtual hand-holding every step of the way.
The Parent Expectations of a New Normal in Admissions
OpenApply
Schools internationally have seen significant changes as a result of COVID-19’s effect on families around the world.
Firstly, the switch to online learning and virtual engagement within a school’s existing community was the primary concern, but then schools realised that all their other processes had to change to fit in with their aims of student recruitment. Their other processes needed to be modernised to better support families responding virtually or remotely.
Virtual Open Days Post-Covid: Forever in our hearts, or straight on the scrap heap?
Interactive Schools
The virtual open event is certainly having its fifteen minutes of fame. After social distancing guidelines were introduced, education marketing teams worked tirelessly to develop creative digital solutions that ensure classrooms aren’t empty in the new academic year and beyond. But as we transition into the post-COVID era, does the virtual open day have a future?
The Power of Personal Profile: Thought Leadership
Ben Weston-Conway, Interactive Schools
Thought leadership has become a pillar of almost every organisation’s communications strategy. As marketing paradigms shift from an outbound (disrupting prospects through advertising) to inbound approach (nurturing audiences by building value and emotional connections), the need to educate and inspire stakeholders is critical for developing customer relationships, building brand equity and generating demand.
WEBINAR ARCHIVE
PLEASE NOTE: You will need to enter the same password before watching each video. If you have forgotten the password, please contact events@ecis.org
THE BUSINESS OF ENROLLMENT
CHAD TEW OF LEARNCOLLAB, WITH ENRUSK
IDENTIFYING YOUR UNIQUE SELLING POINTS TO SUPPORT ADMISSIONS DURING CHALLENGING TIMES
WILL BEDFORD, ISC RESEARCH
USING BASELINE DATA AS AN INTEGRAL PART OF THE ADMISSIONS PROCESS
FIONA MOORE, GL EDUCATION
SCHOOL REPUTATION: HOW TO ENDURE AND BUILD IN UNPRECEDENTED TIMES
STEPHEN HOLMES, 5RS PARTNERSHIP
RAISING YOUR PROFILE: HOW TO LEVERAGE DATA TO ADVANCE YOUR ADMISSIONS & ENROLLMENT MANAGEMENT GOALS
PAUL SANDERS, COLLEGE BOARD
HOW TO BUILD THE ULTIMATE #MARKETINGSTRATEGY
BEN WESTON-CONWAY, INTERACTIVE SCHOOLS
HOW TO ADAPT YOUR ADMISSIONS STRATEGY TO REMAIN RELEVANT AND ENGAGING
SCHOOL ADMISSIONS, A SALES PROCESS?
Matt Caig, OpenApply
