Educational Collaborative for International Schools (ECIS)
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You are here: Home / ADMISSIONS MONTH

ARTICLES

Interested in writing an article? Please get in touch with your admissions-related proposal: marketing@ecis.org.
For all articles about various education-related topics, please visit www.ecis.org/insightful.

The Anguish of Admissions
Jules Murray, Spider on the Wall

It is no longer enough to respond to an email enquiry with a generic, automated template which lists the necessary documents which must be submitted, urgently, attested, and in triplicate! You must extend a deeper level of empathy and understanding to address the emotional needs of the parent and guide them through, with reassurance and virtual hand-holding every step of the way.

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The Parent Expectations of a New Normal in Admissions
OpenApply

Schools internationally have seen significant changes as a result of COVID-19’s effect on families around the world.

Firstly, the switch to online learning and virtual engagement within a school’s existing community was the primary concern, but then schools realised that all their other processes had to change to fit in with their aims of student recruitment. Their other processes needed to be modernised to better support families responding virtually or remotely.

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Virtual Open Days Post-Covid: Forever in our hearts, or straight on the scrap heap?
Interactive Schools

The virtual open event is certainly having its fifteen minutes of fame. After social distancing guidelines were introduced, education marketing teams worked tirelessly to develop creative digital solutions that ensure classrooms aren’t empty in the new academic year and beyond. But as we transition into the post-COVID era, does the virtual open day have a future?

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The Power of Personal Profile: Thought Leadership
Ben Weston-Conway, Interactive Schools

Thought leadership has become a pillar of almost every organisation’s communications strategy. As marketing paradigms shift from an outbound (disrupting prospects through advertising) to inbound approach (nurturing audiences by building value and emotional connections), the need to educate and inspire stakeholders is critical for developing customer relationships, building brand equity and generating demand.

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WEBINAR ARCHIVE

PLEASE NOTE: You will need to enter the same password before watching each video. If you have forgotten the password, please contact events@ecis.org

THE BUSINESS OF ENROLLMENT
CHAD TEW OF
LEARNCOLLAB, WITH ENRUSK

IDENTIFYING YOUR UNIQUE SELLING POINTS TO SUPPORT ADMISSIONS DURING CHALLENGING TIMES
WILL BEDFORD, ISC RESEARCH

USING BASELINE DATA AS AN INTEGRAL PART OF THE ADMISSIONS PROCESS
FIONA MOORE, GL EDUCATION

SCHOOL REPUTATION: HOW TO ENDURE AND BUILD IN UNPRECEDENTED TIMES
STEPHEN HOLMES, 5RS PARTNERSHIP

RAISING YOUR PROFILE: HOW TO LEVERAGE DATA TO ADVANCE YOUR ADMISSIONS & ENROLLMENT MANAGEMENT GOALS
PAUL SANDERS, COLLEGE BOARD

HOW TO BUILD THE ULTIMATE #MARKETINGSTRATEGY
BEN WESTON-CONWAY, INTERACTIVE SCHOOLS

HOW TO ADAPT YOUR ADMISSIONS STRATEGY TO REMAIN RELEVANT AND ENGAGING

SCHOOL ADMISSIONS, A SALES PROCESS?
Matt Caig, OpenApply

REIMAGINE ENROLLMENT
Facilitated by Chad Tew, Learn Collab

Global Headquarters
24 Greville Street
London EC1N 8SS
Tel. +44(0)20 7824 7040
Email: ecis@ecis.org

ABOUT ECIS
Founded in 1965, ECIS is a non-profit global membership organisation that supports schools. ECIS was the first educational collaborative to serve Europe and has grown into a leading global association. Our historical foundation has always been to provide thought leadership and the ECIS tradition of sustainable, caring, and inclusive learning will forever be our legacy.

Together, we create a movement to change the way the world learns.
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